Booth 4581

Ingredients By Nature (IBN) has announced the launch of its newest antioxidant ingredient, Blussel, a blue mussel powder, for human and animal nutrition.

Blussel offers a whole-food source of omega-3 fatty acids EPA and DHA, protein, and vitamins and minerals. The sustainable and fully-traceable ingredient is sourced from southern Chile. The ingredient is suitable for capsules, softgels, powders, bars, chews, gummies, soups, and more.

“We’re thrilled to introduce Blussel at SupplySide Global to quality brands in every retail channel. Its nutrient density, versatility, and sustainable sourcing make it an ideal solution for brands looking to enhance formulations for both human and pet nutrition,” said Rob Brewster, president. “This launch underscores our commitment to scientifically supported, responsibly sourced ingredients that deliver multifunctional benefits.”

For pet nutrition, Blussel serves as a cost-effective, nutrient-dense, reliable supply of nutrients that meets the demand for human-grade nutrition in the pet food industry. It can promote a healthy inflammatory response, digestive health, bone and joint health, and immune health.

“Partnering with Ingredients By Nature to launch Blussel is an exciting step for PetBeing,” said Alon Rosenberg, CEO of the brand. “With its human-grade quality, multifunctional benefits, and sustainable sourcing, Blussel offers brands a powerful, versatile ingredient to elevate both human and pet nutrition formulations.”

At the show, IBN will showcase recent data on its citrus flavonoid ingredient Eriomin, as well as its portfolio of citrus flavonoids, Brewster Probiotics, and other products.